WOW BERLIN – NEW BODY-AND BEACHWEAR-HIGHLIGHT IN BERLIN

 

Twice a year, in line of the Berlin Fashion Week and thus starting each season, the new, central communication platform of the bodywear industry in Germany will take place as of 2012. Manufacturers of bodywear, lingerie, loungewear, stockings - and for summer beachwear - can showcase their collections for three days at the WOW Berlin in an inimitable location.

What is the perfect location? A place, which is self-contained and at the same time in the thick of (Berlin) fashion happening. That is what the event location – the Hotel Berlin, Berlin – represents. Therefore the trade-show WOW Berlin will not just take place at the Hotel Berlin, Berlin – but the Hotel itself becomes WOW Berlin. The outside facade, the entrance area, the lounge- and presenting rooms - everything will represent the design, character and spirit of the new, innovative bodywear trade-show.

Also the Hotel staff will take a role – starting with the WOW-reception, the WOW-catering, WOW-technique, WOW-cleaning staff over the WOW-wardrobe to the WOW-room service – so that the exhibitors, buyers and visitors can concentrate on their business in a perfectly organised surrounding.

The Hotel Berlin, Berlin offers an inspiring and emotional atmosphere. During the daytime working in the various exhibition spaces, in the evening dining together, having a drink and enjoying the evening programme or leaving for the Berlin nightlife and later on spending the night at Hotel Berlin, Berlin.

Date: 15^th – 17^th January 2012, at the Hotel Berlin, Berlin (Lützowplatz 17, D-10785 Berlin, Germany)

Background information about the WOW Berlin team:

On all levels, in the back-office, in marketing, public relations and communication as well as in sales there are people working with long years of intensive connections to the industry. The Muveo GmbH as organiser has listened and asked questions, reflected and connected - and consolidated the results into a new exciting concept for a trade-show platform for the bodywear industry. The responsible persons are among others Axel Fehse as Project Manager, the Muveo team and Christina Kempkes as well as Matthias Schafhauser of m* - marken und menschen, PR & communication agency.

For further information please see also:

www.wow-berlin.de

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