Collections
Here you can see pictures from our sector “new collections”. The link will direct you to the manufacturer’s collections.
Trade-shows
A word in our own affair
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“THE SAME GOALS AND IDEALS” – WESC SPRING 2011 COLLECTION
We are the Superlative Conspiracy – or short WeSC. Mattias Hallencreutz and Gregor Hagelin founded the brand in 1999 in Sweden. Both designers are coming originally from the skate- and snowboard scene – but also established the brand in the “life after skate”...
PEOPLE: NEW HEAD OF GLOBAL SALES AT FALKE GROUP
On the 1st of November, Dietmar Axt (43) is taking overall responsibility for the distribution (head of global sales) within the management. In this position he will be responsible for the distribution channels wholesale, retail and e-commerce for all brands...
All about fashion at a trade fair in Poznań
The most important fashion fair in Poland is taking place from 31 August till 2 September in Poznań. It is the traders' must-see in the process of purchasing new collections.
CBY SUPPORTS MEDECINS SANS FRONTIERES
With its autumn/winter collection the Italian fashion brand CBY takes an active part in the network “companies without frontiers”. The companies support the biggest independent medicine-humanitarian organisation “Médecins Sans Frontières” (MSF) in the fight...
DRESS FOR THE PLANET – EXCESSORIES SUPPORTS THE PLANT-FOR-THE-PLANET FOUNDATION
The jewellery- and accessories brand excessories donates in line with the partnership with the schools-initiative Plant-for-the-Planet one Euro for each sold piece of the especially created collection “Save Earth”, that enables to plant one tree.
VOGUE FASHION’S NIGHT OUT – THE SECOND TIME IN BERLIN
On 9th September 2010 the Berlin design stores and luxury department stores open their doors after the official closing times for the shopping event “Vogue Fashion’s Night Out”. The extraordinary shopping night, which is initiated by the international fashion...
The value of information for future corporate development
The change from information-society to knowledge-society demonstrates that it is not all about the change of old commercial sectors into potential new ones. Most important is a general change in economic rules. The consumers’ ways of sourcing services and...
Interview: Guiding customers from the showcase window through the shop-entrance to the cashier’s area
What is to be done so the communication chain won’t break and all the communication efforts guide the customer in a consistent line towards the POS, especially if the products are spread over several floors?
Interview: The influences of the average length of stay on the average transaction
DAD-online interviewed Mrs. Reichelt and Mrs. Skowronek, associates of the management consultancy “V wie verkaufen” (s means sales), on possibilities to influence the average length of stay on the sales-floor.
FOLLOW-UP REPORT: „GETTING BETTER EACH TIME“ – DESSOUS WALLAU
To do better with each time, is the credo that the organisers of the trade fair Dessous Wallau have implemented for their lingerie, day- and night wear, beach-, swim-, and home wear event. And like that the fair from 14th to 17th August at ardek-Center...