About this Portal

We love retail. Nothing is more diverse and individual than a wide selection of the retail community. Entrepreneurial personalities, regional specialities and competent consulting services, focus points in cities, social interconnections with organizations and associations, a strong will to serve their clientele and meeting points for our fellow humans. Extraordinary and sometimes unique architecture. Design and fashion. All this represents for us the retail community in all its facetted diversity. We truly love this environment and would like to contribute our share, so that in the future there will also be a full and rich selection of European and North American retail. Commercially our cities depend on these communities with their entrepreneurial leaders and impulses, but the human factor has an impact too.

The DAD, deutscher analysedienst für konsum und handel (German analytical research service for retail and purchase behavior), is the leading specialist trade portal for the fashion retail industry in the European Union.

The driving power behind DAD-online are seasoned experts from press with worldwide networking, Communications, Sales, Graphics, Brand Development and Retail Space Management with a definite focus on fashion retail and the textile environment.

m* - marken und menschen from Würzburg/Bavaria is the initiator and owner of the portal.  

The trade magazine for the fashion industry in the electronic age.

In the view of global change and the resulting regional impacts, DAD-online does not see itself as a pure service portal, but more as an online news magazine with the duty to strengthen the retail community. Our ambition: to analyze and editorial prepare world wide available information in such a way, as to make these easily serviceable to the regional retailers in a meaningful and usable manner.

Our target goal: to extract core information for the world of fashion, in the areas of Apparel, Shoes, Leather and Home Textiles, out of the immense flood of daily information available worldwide and compact them in a useful way, so you can integrate them in your day by day decision management.

We offer on a daily basis:

• Industry news concerning the economy, marketing, sales and more
• Fashion lines pre collections
• New and innovative concepts for the retail industry
• Trade show information and up-coming events
• Selected products for the retailers
• Innovations in shopfitting
• Solutions for retail space management
• Polls and consumer trends
• Consumer studies and market development
• Statistics
• A highly specialized services database
• Employees training and information sessions
• Professional photo shootings for the retailers
• Videoclips for the point-of-sale

DAD-online is a „closed“ portal for the fashion retail industry. On this basis there is no possibility to place any kind of commercial adds on the editorial part of this portal. All published material is used solely to provide an as complete as possible form of information to our users.

Our customers highly appreciate the advantage in time through an immense reduction of their own researches and the head start in terms of knowledge, which allows them to stay ahead of the competition.

Overview of our customer structure:

Customers, subdivided by native languages, as of Januar 2010

• German                     49%
• English                      29%
• French                       8% 
• Italian                        6%
• Dutch                        1%
• Other languages          7%

All languages other than German are using the English version of DAD-online. German encompasses Germany, Austria and Swiss. English represents Great-Britain and North America.

Customer’s fields of business are:

Retail for apparel, lingerie and outerwear, leather, shoes and home textile (Owner, CEO, Purchase Manager, Marketing) and the international textile industry (CEO, Marketing, Press Department).

Important hints:

Clicking on the "about" menu item on any given webpage opens up an information window with more detailed information to the categories/headings you are at. You will find this on any given page to your left, below the “search” option.

Please use a free of charge test-account for more information.